Case Study - Nando's
A uniform bursting with personality
Create a uniform that team Nando’s are not only proud to wear but also reflects the brands South African heritage.
A high quality, not to mention comfortable range tailored to the specific needs to the front of house and back of house teams. On-brand character is central to this uniform range, bespoke herringbone patterned apron straps, and the Nando’s mascot Barcelos, proudly displayed in premium embroidery.
A custom online ordering platform makes orders a breeze
Nando’s understand that a uniform is just as important to your external branding as it is to your internal branding. Not only can a uniform serve as one of your most distinctive brand assets, it plays just as important a role for your employees, giving staff a sense of pride, inclusiveness and belonging.
Based on quarterly staff surveys, Nando’s Australia learned that staff weren’t fans of their existing uniforms – in fact, it was the most complained-about item on the survey overall! Knowing that their customers’ experience was only as good as their staff’s experience, they sought to completely overhaul their restaurant uniform.
Bespoke uniform design
Custom online ordering platform
Dedicated Account Manager
Dedicated stock planner
& New Zealand
OUR MODERN UNIFORM SOLUTION
We knew that Nando’s South African heritage is a source of pride and meaning for their brand. From their cockerel, Barci, and the PERi-apostrophe, to the PERi-custom red and their 87-degree heading tilt, every design component at Nando’s is a reflection of their origin brand story. The redesigned uniform would be no different.
Over an 18-month process from first meeting to uniform roll-out, we worked hand-in-hand with Nando’s to create a uniform that their teams would love to wear, while paying homage to their heritage.
We made the PERi-red the primary colour of the wardrobe palette, while complementing it with the on-trend and versatile denim-blue. We designed a bespoke herringbone-patterned apron strap, nodding back to South African design. And we embroidered the PERi-heart, the symbol of the Nando’s family worldwide, to each garment using the official PERi-Thread hand-dyed using Africa Birds Eye chillies from Nando’s farms in Mozambique.
Every design decision was a conscious interpretation of the Nando’s brand and their story, ensuring their uniform would be as much a part of their DNA as their people.
We created a custom microsite dedicated to the new Nando’s uniform, called Nando’s Threads. Not only was it a complete one-stop online ordering platform, accessible to all their 376 restaurants in Australia and New Zealand, it also served as a uniform styling guide, complete with a downloadable lookbook. The lookbook details how the uniform can be styled to suit individual personalities, while explaining the linkages back to the Nando’s brand heritage. We also made sure to feature real Nando’s staff in the lookbook, embracing their authentic family values.
Custom woven apron straps bring an extra level of brand personality
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LOVE TO WEAR
“Cargo Crew is not your stock standard off-the-shelf uniform supplier. Thanks to their experienced team (with a fashion design background), we were able to work together to create a bespoke uniform that reflects our brand, while not compromising on quality. Since launching Threads, we’ve had overwhelming positive feedback from our staff (and a huge reduction in uniform-related complaints in our annual survey), and in turn, they have felt more engaged with the brand.”
– Nicole Spencer, Nando’s Australia