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Case Study - Bribie Island RSL

Transforming the RSL club experience for their customers

The team at Bribie were after a new look uniform that complemented the contemporary interior of the club.

BRIBIE-RSL-LOGO

Brief and outcome

QLD’s Bribie Island RSL has transformed the RSL club experience with contemporary spaces that bring people together to enjoy great food and drink. Each and every day, the club creates memorable experiences for all the family (even the furry kind).

Approaching Cargo Crew, the Bribie Island RSL were looking for a cohesive new club uniform to both unite their team and run across a range of job functions within the business.

Job function and scale

Being a contemporary club, Bribie Island RSL came to Cargo Crew with the aim of designing a cohesive yet flexible staff uniform across 6 job functions:

  • Food & Beverage
  • Dining Team
  • Reception
  • Management Team
  • Bar Staff
  • Courtesy Bus Team
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100 STAFF
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Queensland, Australia
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FRONT TO BACK
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Hello choice!

Welcoming guests is the passion of the reception team at Bribie. The new look uniform makes first impressions count. 

It’s all based on a ‘build your own’ look, with curated mix and match pieces that allow the team to choose what best suits them. 

Prefer the Smith Oxford Shirt in short sleeve over long? Or does the Margot Blouse work for you? Wide leg pant over slim leg?

Can do! Choice is king for the Bribie Island crew.

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Serving up style

Style, comfort and ease of wear are key. That's why Bribie’s food and beverage uniform sports lightweight, breathable and crease-resistant fabrics. 

The dining team selected our Henry Bib Apron which has been engineered from our exclusive Fight the Fade™ fabric. This fabric is designed to stay looking good for longer and won’t fade in the wash!

Henry is the ultimate apron, Built For Work! Worn with our high-performing Parker or Pippa polo shirts. 

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Suiting comfort

Nothing says polished like a classic-cut suit. Cargo Crew’s suiting range was chosen for the Management team at Bribie Island RSL for this reason. 

Our stylish Taylor Suiting in Navy is tailored with all the details and fit for an inclusive team. Its bi-stretch fabrication is designed to allow a full range of movement and ensure all-day comfort.

Worn with our Frankie Gingham shirt in Navy. 

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Driving performance

The RSL Courtesy Bus crew needed a uniform that is both high-performing and comfortable. 

Cargo Crew’s Parker Polo is no ordinary polo. Engineered with permanent performance odour control that won’t wash out and moisture-wicking technology; our Parker Polo Shirts dry 4 times faster than cotton.

Paired with our Taylor pants in Navy for a professional finish. 

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A personal touch

A great way to enhance the customer experience and build relationships is with personalised name badges. The team at Bribie have embraced this with custom badges for each staff member, bringing another level of personality to the dining experience.

The Bribie Island RSL logo unites the whole uniform range, with our in-house embroidery experts ensuring consistency across aprons, blouses, polos and suiting. The whole range is designed with embroidery in mind to make your team easily identifiable and for long-lasting brand building. 

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“We strive to be deliberately different so Cargo Crew are our perfect match in every way! How refreshing to work with people who don’t settle for what is expected, but who work passionately, for as long as it takes, to create a uniform that ‘speaks’ our vision. Collaborating with the Crew was exciting, inspiring and above all else, rewarding.”

Janelle

Janelle Barraud
General Manager, Bribie Island RSL