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GREAT NORTHERN FOOD HALL

Nordic royalty hits Grand Central NY

From Melbourne, Australia to Grand Central Terminal in New York City, Cargo Crew uniforms are chosen by the best of the best in the restaurant game. 

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BACKGROUND

Cargo Crew was approached for world-renowned restauranteur Claus Meyer’s 5,000 square foot eatery, Great Northern Food Hall. Selected by the Danish culinary entrepreneur’s US team, we’re thrilled to be dressing the Great Northern Food Hall with uniforms which complement the venue’s abundant Nordic flavour. Famous for co-founding and co-owning Noma in Denmark, which holds two Michelin Stars, as well as launching the New Nordic Cuisine movement, the Great Northern Food Hall is Claus Meyer's first US venture.

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THE BRIEF

Set in Grand Central Terminal’s iconic Vanderbilt Hall, the Great Northern Food Hall comprises of five distinct food pavilions and a bar. Each concept celebrates Nordic roots with a focus on pristine seasonal produce harvested from the New York region.

“The idea behind Great Northern Food Hall has been to come up with a program that reflects where we are as well as where we come from, all the while being accessible to all, servicing food with the textures and flavours we love.” Explained Claus Meyer.

“That means pastries baked throughout the day, light-roasted coffee, Danish open-faced sandwiches, vegetable-driven Nordic bites and lots of options with healthy wholegrains, all made in-house by our chefs and bakers.”

When Meyer’s team first contacted Cargo Crew, it was a momentous occasion and we felt truly honoured to be a part of such a landmark dining concept.

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Great Northern Food Hall - The Solution

The uniform items picked by Team Meyer include Cargo Crew’s signature Barkly Bib Apron in Indigo Denim with cream straps, teamed with a selection of tonal shirts including the Smith Oxford Shirt in Sky Blue, the Bailey Denim Shirt and the Rex Utility Shirt.

Felicity describes the uniform wardrobe curated for Great Northern Food Hall as “simple understated style. Denim drill combined with oxford weaves and chambray blends to ensure a Nordic aesthetic is echoed throughout the venue.”

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To be a part of this handpicked group is a testament that our offering is unique and has global appeal.
Felicity Rodgers, Founder & Creative Director Of Cargo Crew.
The space embodies the Scandinavian concept of hygge

Renewing the spirit of Vanderbilt Hall as a gathering place, Great Northern Food Hall will be a destination not only for commuters of Grand Central, but for all lovers of food & drink.

Bringing people together through the love and enjoyment of food. Naturally, Cargo Crew couldn’t be happier in this space.

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