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Case Study: ME Bank

Look at ME

A modern banking team, ME were looking for a fresh approach to what banking, and uniforms could be for their team & their customers.

ME Bank logo

BRIEF + OUTCOME

ME isn’t like other banks. When we discussed their uniform needs they said they wanted to ditch the staid and stuffy idea of what banker ‘should’ wear, and embrace a more casual, street style.

We worked with the team to produce a uniform offering as broad as the team themselves, combining denim, checks and textured fabrics alongside their black branding to develop a uniform that is approachable & friendly.

CargoCrew
Fresh and Approchable

The ME sales team had plenty of positive feedback from customers, who described the look as ‘cool and trendy’ and ‘smart and professional’.

They said they preferred ME’s fresh look to the more clichéd banker uniform – ME staff looked approachable and friendly, and it made financial discussions feel more honest, relaxed and real.

CargoCrew
SERVICES and REACH

Our Cargo Crew x ME Bank uniform program has outfit over 100 staff member across Australia. We've been able to provide tailored service solutions to ensure that managing their uniform ongoing is an easy process.

  • Curated uniform from the Cargo Crew stock range
  • Dedicated Account Manager
  • Online Ordering Platform
  • Photoshoot & Lookbook coordination and design
  • National conference uniform launch events
CargoCrew
100 STAFF
CargoCrew
AUSTRALIA WIDE
CargoCrew
CargoCrew
We have loved working with the Cargo Crew team over the years, they are always professional and really easy to deal with. Our recent wear look book shoot was coordinated flawlessly by Cargo Crew, helping us create a beautiful resource for our staff to help them style and mix their wear.
Claire Taylor, ME
Something Special

ME Bank used their national conference as an opportunity to launch the wear range to their sales team, using a pop-up shop to put the attire on show.

The Cargo Crew team were on hand to take the bankers through the range, show them what styles worked with what, and helping with the fittings, contributing to a positive launch experience.

Our client at ME said the pop up was pivotal in creating excitement around the new range, and helped make it a roaring success.

"Our sales team enjoyed visiting the wear pop-up at our annual Sales Conference, particularly having the team from Cargo present to help them find their perfect fit." Claire Taylor, ME Bank

CargoCrew

93% of customers believe it reflects strongly on a brand if the staff wear smart uniforms.

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