Retail Uniform Guide
As retail growth continues to dominate the Australian landscape more than ever, a retail uniform that is completely “on brand” is integral to success. Retailing is a dynamic environment requiring a fashion-forward look for your staff that fits with the aspirational goals of your customers.
A retailer that has a strong brand message will consider every element that a customer experiences when they walk in the door. From a uniform perspective this encompasses some essential elements of style, form and function.
Having worked with many of Australia's largest retailers we know the challenges that can come with undertaking an entire uniform refit. Our team is committed to making this process as easy as possible by giving you the confidence in our designs, the support of our customer care team and the attention to detail your retail brand deserves.
The elements we consider integral when choosing apparel for your retail staff are:
In-Store WardrobeSelecting a uniform that will be seen in-store at your shopfront means selecting apparel pieces your customers will be happy to see again and again. Research shows 94% of customers prefer staff in uniforms as it makes them easily recognisable. It's also important to select uniforms your customer-facing staff are happy to wear daily.
A combination of Tops, Pants and Accessories with stylish and contemporary Knitware and Suiting, ensure your uniform stands out in-store every day. It is always best to avoid looks and colours that may date quickly, so you get longevity from your uniform choices.
Retail ReadyDo you have customer service staff, sales staff, visual merchandisers and back of house staff that all need a crew fit-out? Here you have a range of needs and skills but you require an overall consistent look. This is where our easy, mix and match range of uniform pieces come into their own.
A t-shirt may be too casual for the sales team, but is the perfect choice for your warehouse staff. While your visual merchandising or supermarket team may benefit from the addition of an apron over the standard uniform to ensure the pieces last the day to day rigours of their tasks.
Sector SpecificRetailing is a large industry with uniform requirements varying by sub sector – a hardware store has a very different purpose, task requirements & customer base than a homewares store. Your uniform needs to reflect these differences to ensure it is comfortable for staff while not appearing too formal or casual for the specific retail environment.
Choose fabrics that are heavy-duty and easy-wash for a hardworking florist, hardware store, spa salon or on the cosmetic floor. Booksellers, footwear specialists and electronic salespeople may instead be moving around throughout their day, meaning they need pieces that are breathable and flexible like our soft cotton tees and performance Polos.
Palette PerfectYou have worked hard to create a retail brand that encompasses strong branding, contemporary online presence and interior shopfronts that are seamless. Your brand's colour palette should be reflected and complemented in the staff uniform you choose.
Our range is a sophisticated and classic palette of navy, khaki, black, white, denim and grey complimented with pops of colour on our shirts, apron straps, ties and scarves. This diversity in our colour range ensures you can achieve the perfect branded palette.
NEED A COMPLETE LOOK FOR YOUR CREW?
We understand how tricky it can be to put together the perfect uniform look for your crew so we’re here to help!
See what our Styling Service can do for you. In person or over the phone, our team are skilled in putting together a unique look for your crew.
Or call in to our Melbourne retail showroom 9:30am – 4:30pm, Monday – Friday. No appointments necessary, we're easy going like that.