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Case Study - Me Bank

Look at ME

THE BRIEF

ME isn’t like other banks. They wanted to ditch the staid and stuffy idea of what banker ‘should’ wear, and embrace a more casual, street style.

THE RESULT

The ME sales team had plenty of positive feedback from customers, who described the look as ‘cool and trendy’ and ‘smart and professional’. They said they preferred ME’s fresh look to the more clichéd banker uniform – ME staff looked approachable and friendly, and it made financial discussions feel more honest, relaxed and real.

“Cargo Crew have created a perfect range for ME, our sales team often receive comments describing the range as relaxed, cool and smart and different to our competitors (which was our aim).”  Claire Taylor, ME BANK

Look at ME
He wears (L): Rex Utility Shirt in Charcoal, Todd Chino in Black. He wears (R): Parker Polo in Black, Todd Chino in Camel She wears: Max Short Sleeve Shirt in Black/White, Todd Chino Skirt in Camel.
Keeping it fun

Keeping it fun

She wears: Riviera 3/4 Sleeve Tee in Black/White, Staple Shirt in Black, Todd Chino Skirt in Camel. He wears: Bailey Shirt in Chambray, Todd Chino in Camel.

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SERVICES

  • Curated uniform from the
    Cargo Crew stock range

  • Dedicated Account Manager

  • Online portal

  • Twice yearly bulk order deliveries

REACH

Person Icon

100
Staff

Globe Icon

Australia
Wide

Services
He wears: Staple Shirt in Black, Todd Chino in Camel. She wears : Taylor Blazer, Frankie Shirt in Black & White, Todd Chino in Black.

“We have loved working with the Cargo Crew team over the years, they are always professional and really easy to deal with.

Our recent wear look book shoot was coordinated flawlessly by Cargo Crew, helping us create a beautiful resource for our staff to help them style and mix their wear.  Our sales team enjoyed visiting the wear pop-up at our annual Sales Conference, particularly having the team from Cargo present to help them find their perfect fit.”

Claire Taylor, ME

Staple Shirt in Black, Taylor Suit in Black
Puffer Vest in Black, Crew Knit in Black, Frankie Shirt in Black & White, Todd Chino in Camel

Dress it up...
or down

Something Special

Something
Special

ME used their national conference as an opportunity to launch the wear range to their sales team, using a pop-up shop to put the attire on show. The Cargo Crew team were on hand to take the bankers through the range, show them what styles worked with what, and helping with the fittings, contributing to a positive launch experience. Our client at ME said the pop up was pivotal in creating excitement around the new range, and helped make it a roaring success.

He wears: Frankie Shirt in Black & White, Taylor Suit Pants in Black. She wears: Max Shirt in Black & White, Taylor Suit Pants in Black.
Frankie Shirt in Black & White, Taylor Suit in Black City Tie in Black

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Prices are indicative only. All payments are charged in Australian Dollars (AUD) at the conversion rate set by your financial institution. Learn more about currency conversion