Case Study - Me Bank
Look at ME
ME isn’t like other banks. They wanted to ditch the staid and stuffy idea of what banker ‘should’ wear, and embrace a more casual, street style.
The ME sales team had plenty of positive feedback from customers, who described the look as ‘cool and trendy’ and ‘smart and professional’. They said they preferred ME’s fresh look to the more clichéd banker uniform – ME staff looked approachable and friendly, and it made financial discussions feel more honest, relaxed and real.
“Cargo Crew have created a perfect range for ME, our sales team often receive comments describing the range as relaxed, cool and smart and different to our competitors (which was our aim).” Claire Taylor, ME BANK
Keeping it fun
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Curated uniform from the
Cargo Crew stock range
Dedicated Account Manager
Twice yearly bulk order deliveries
“We have loved working with the Cargo Crew team over the years, they are always professional and really easy to deal with.
Our recent wear look book shoot was coordinated flawlessly by Cargo Crew, helping us create a beautiful resource for our staff to help them style and mix their wear. Our sales team enjoyed visiting the wear pop-up at our annual Sales Conference, particularly having the team from Cargo present to help them find their perfect fit.”
Claire Taylor, ME
Dress it up...
ME used their national conference as an opportunity to launch the wear range to their sales team, using a pop-up shop to put the attire on show. The Cargo Crew team were on hand to take the bankers through the range, show them what styles worked with what, and helping with the fittings, contributing to a positive launch experience. Our client at ME said the pop up was pivotal in creating excitement around the new range, and helped make it a roaring success.