Case Study - Freedom

A uniform
right at home

THE BRIEF

Create a uniform that translates in a ‘first impressions’ manner that the Freedom team are not just furniture retailers but a group of people that live and breathe design and trends.

THE RESULT

A uniform that not only communicates the design led message but also reflects the Freedom brand’s fun and relaxed spirit.

A uniform right at home

BACKGROUND 

Freedom has a vision to help all Australians create a home that they love coming home to. They wanted to do the same with their uniforms – create a uniform that their staff would love to wear..

With 66 stores across Australia and New Zealand, freedom is not just a furniture retailer but a group of people that live and breathe design and trends. They desired a range that would not only reflect this, but that would also be comfortable and tough enough to withstand the constant lifting and moving of furniture within their stores.

OUR UNIFORM SOLUTION

We knew that to create a uniform all freedom staff would love their wear, it would need to tick a lot of boxes: stylish but timeless, muted yet fresh colour palette, fun and relaxed, comfortable yet sturdy, and a natural extension of the freedom brand.

We achieved this by making our signature Bailey denim shirt the cornerstone piece of the freedom uniform – a trans-seasonal, approachable classic that had been tested by the Cargo Crew Lab for maximum comfort, functionality and durability. Made from fabric that meets our superior quality benchmarks, the denim shirt is a perfect fit for the freedom team. freedom’s retail staff can wear the Bailey styled on its own with black pants, or pair it with our trademark Henry pebble bib apron.

We finished off their modern uniform look with the freedom brandmark, custom embroidered on every garment for a subtle yet cohesive brand look.

Your team doesn’t have to match to create a uniform look

Your team doesn’t have to match to create a uniform look

Want us to customise a look for your brand?

Get in touch

SERVICES

  • Curated uniform from the
    Cargo Crew stock range

  • Online ordering platform

  • Dedicated Account Manager

  • Dedicated stock planner

  • Warehousing

REACH

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1,400
Staff

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Australia &
New Zealand

Services



A team that lives and breathes design & trends

 

SOMETHING SPECIAL

With 66 stores across Australia and New Zealand, freedom needed a streamlined ordering process that could be accessible anytime, by their teams anywhere. So we provided them with a complete end-to-end stock and fulfilment solution that includes warehousing, a 24/7 online dashboard for easy reordering and despatch, and a dedicated stock planner – ultimately helping to save freedom precious time and cost.

“The whole team at Cargo Crew are an absolute pleasure to work with. Their business ethic, attention to detail and consistent support is second to none.”

Benita Waters, Freedom Furniture Australia

Your team doesn’t have to match to create a uniform look

A custom online ordering system makes orders simple