Case Study - Dulux
The wardrobe that works for Team Dulux
Dulux is Australia’s most trusted paint. They believe in the power of imagination and are inspired by the challenge of creating better places and spaces.
One of the most important and distinctive ways Dulux could bring this philosophy to life in their stores was via their uniform. The search was on – build a modern uniform that was a perfect extension of the Dulux brand and ethos. At the same time, the functional brief was to ensure the uniform was versatile enough to suit the many varied roles of the Dulux Sales Team, from instore to the board room.
Looks that work in store and in the board room
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OUR MODERN UNIFORM SOLUTION
We created a multi-piece uniform range that allowed for the diverse roles within the Dulux Sales Team to mix and match pieces that worked for every situation – from client meetings to walking the show floor. We believe good design puts functionality at its heart, so we made sure that the individual garments would work for the daily physical challenges of the sales team, including extra body length in shirts for free movement and reach, and fabric that is easy-care, breathable and sweat-masking.
Our re-imagined wardrobe for Dulux resulted in a uniform that the team loved to wear, while ensuring the Dulux brand and its ethos of “imagining a better place” was authentically reflected in the overall look.
Curated uniform from the Cargo Crew stock range
Dedicated Account Manager
Twice yearly bulk order deliveries
To inspire Team Dulux to get the most out of their new, versatile wardrobe, we produced a beautiful Dulux Sales Team Uniform Lookbook that served as both a uniform catalogue and style guide, helping to seamlessly roll out the uniform across Australia & New Zealand with greater ease, engagement and consistency.
“Working with the team at Cargo Crew made the launch of our new Corporate wear seamless. With research and understanding of our business, Cargo Crew presented concepts that complemented our existing look and brand. Gaining stakeholder approval was made easy due to pre-work and the professionalism shown by Cargo Crew.
The team’s execution has been very impressive from developing and rolling out the look book through to managing relationships with our state teams. I couldn't be more proud of the new uniform that has only received positive feedback from our Sales Force.”
Carissa Fero, Dulux Australia
A shirt palette for all occasions