5 Reasons Denim Aprons WORK
A BEGINNERS GUIDE TO DENIM APRONS
Since 2012, Cargo Crew has re-shaped the meaning of the word ‘uniform’ in the hospitality industry, striving to add fashion to the consciousness of café and restaurant managers everywhere.
Denim as a fabric was originally developed for workers, and then iconised by the fashion industry over decades, eventually becoming a wardrobe staple. So when bringing fashion back to workwear, where better to start than with the humble Denim Apron?
Starting with just 4 aprons, the popularity of Denim as a fabric for workwear has grown madly across industries, and we now offer 6 styles of Denim Aprons in 10 unique and wonderful shades. We even offer a Denim Shirt and Jet Jeans!
So, what is it that makes the Denim Apron such a great piece of Hospitality clothing?
Here are the 5 reasons Denim Aprons work:
#1 – FABRIC BUILT TO WORK HARD
Denim was originally produced as a fabric for workers requiring a heavy-duty, long lasting fabric that could withstand rough conditions in day-to-day tasks. The extra strong twist in its cotton yarn is what makes Denim so strong, and the slight natural stretch of these yarns is what lets the fabric mould to shape with wear and time.
Our Denim Aprons are a heavyweight denim, that is also functional & comfortable for a modern workforce. Metal studs and details ensure that the pressure of daily wear and heavy loads won’t cause splits in the pockets or seams of your apron.
#2 – FASHION MEETS WORKWEAR, FOREVER ON-TREND
Trends come and go, but it is safe to say that Denim is never going out of style. From rustic Indigo Denim to a statement Black, through to a washed-out beachy Light Blue. Denim of all shades provide a classic canvas that shouts confidence in your style. There is a Denim to suit almost every occasion.
The original Denim overalls were patented by Levis in 1873, and from there the brand took Denim from a hard-wearing fabric for workers, to a wardrobe fashion staple worldwide by the mid 60’s. With icons such as James Dean and Marilyn Monroe backing the movement, Denim was firmly planted in the fashion world.
While Denim is traditionally associated with casual wear, but it doesn’t need to be! The crew at Attica, Australia’s Best Restaurant and ranked 32 in the World, wear Cargo Crew’s Barkly Bib Apron in Black Denim. Paired with our Smith Oxford Shirts or Rex Utility Shirt in Charcoal, the dark tones create an edgy, modern uniform, perfect for a restaurant that is constantly pushing the boundaries of 5-star dining.
#3 – Shouts Confidence in your Style & Branding!
The nature of Denim makes it the ideal fabric for embroidery, screen printing, and all forms of customisation. Your Denim apron really is the ideal canvas to create your brand style upon.
Add accessories or pin on badges and patches for a fun, vintage vibe, or have your logo embroidered across the front or back. The strength of the fabric withstands heavy stitching and the textured fabric, like a canvas, help your brand colours to shine.
#4 – Broad Appeal, “Look Good, Feel Good!”
When your staff feel comfortable in their uniform, your customers see it. We all know the familiar confidence that comes from putting on your favourite pair of jeans. Staff denim aprons can be a point of personal pride, and like that pair of jeans, grow more comfortable over time.
Additionally, we know that men and women equally love the look of Denim, and while certain styles can evoke a more masculine or feminine appearance, generally a Denim apron is perfect as a gender-neutral uniform.
#5 – AffordableAt Cargo Crew we have developed the highest quality working denims. Our range of Denim Aprons have been tested & refined over many years to ensure they stand the test of time. Best of all, we’ve cut out the middlemen so we can afford to offer you the best quality aprons on the market from as little as $20 an Apron or $17 for a Denim Waist Apron.
Denim Aprons can be paired with any style of clothing (never fear the double denim either!) and are an easy addition to create a ‘uniform look’ across your crew no matter their personal style. Don’t forget that our Styling Service is always on hand to offer you advice on finding the right look to suit your brand, working with your budget.
DENIM-LOOK AND ALTERNATIVES
Colourfast Uniforms for a sleek look
Denim is beloved for its changing character that develops as you wear and wash it. So just like your favourite pair of jeans, your staff aprons will develop their own unique look over time as the ink & threads settle into daily routine.
If you need your uniforms to maintain a consistent look & not wear, choosing a fabric that contains polyester will help the dyes to hold to the fabric. Our Fight The Fade™️ Aprons the Henry and the Jet Jean have been specially engineered to hold their colour for over 100 washes. They are lightweight but incredibly durable, more so even than heavyweight denim. Best of all, the texture replicates a denim-look, so you can still achieve this style.
NEED A COMPLETE LOOK FOR YOUR CREW?
We understand how tricky it can be to put together the perfect uniform look for your crew so we’re here to help!
See what our Styling Service can do for you. In person or over the phone, our team are skilled in putting together a unique look for your crew.
Or call in to our Melbourne retail showroom 9:00am – 5:00pm, Monday – Friday. No appointments necessary, we're easy going like that.