Retail Uniform Guide

Retail Uniform Tips
Creating a memorable in-store shopping experience for customers is more important than ever. And this experience starts with your staff. Uniforms make your staff known. Stylish retail uniforms ensure they are remembered.
As retail growth continues to dominate the Australian landscape more than ever a retail uniform that is completely “on brand” is integral to success. Retailing is a dynamic environment requiring a fashion forward look for your staff that fits with the aspirational goals of your customers.
A retailer that has a strong brand message will consider every element that a customer experiences when they walk in the door. From a uniform perspective this encompasses some essential elements of style, form and function.

Having worked with many of Australia's largest retailers we know the challenges that can come with undertaking an entire uniform refit. Our team is committed to making this process as easy as possible by giving you the confidence in our designs, the support of our customer care team and the attention to detail your retail brand deserves.
The elements we consider integral when choosing apparel for your retail staff are:

In Store Wardrobe

Selecting a uniform that will be seen in-store at your shopfront means selecting apparel pieces your customers will be happy to see again and again. And that your customer facing staff are happy to wear daily.

A combination of tops, pants and accessories combined in stylish and contemporary combinations ensure your uniform stands up in-store every day. It is always best to avoid looks and colours that may date quickly, as this ensures you get longevity from your uniform choices.
Retail Uniforms - In Store Wardrobe
Retail Uniforms - Staff Specific

Retail Ready

Do you have customer service staff, sales staff, visual merchandisers and back of house staff that all need a crew fit out? Here you have a range of needs and skills but you require an overall consistent look. This is where our easy, mix and match range of uniform pieces come into their own.

A t-shirt may be too casual for the sales team, but is the perfect choice for your warehouse staff. While your visual merchandising team may benefit from the addition of an apron over the standard uniform to ensure the pieces last the day to day rigours of their tasks.

Sector Specific

Retailing is a large industry with uniform requirements varying by sub sector – a hardware store has a very different purpose, task requirements & customer base than a homewares store. Your uniform therefore needs to reflect these differences to ensure it is comfortable for staff while not appearing to formal or casual for the specific retail environment.

Choose fabrics that are heavy duty and easy wash in a hardworking florist, hardware store or on the cosmetic floor. While booksellers, footwear specialists and electronic salespeople may be moving around throughout their day and up ladders lifting goods meaning they need pieces that are breathable and flexible like our soft cotton tees.
Retail Uniforms - Sector Specific
Retail Uniforms - Palette Perfect

Palette Perfect

You have worked hard to create a retail brand that is encompasses a strong logo, contemporary online presence and interior shopfronts that are seamless. Your brands colour palette should be reflected and complemented in the staff uniform you choose.

Our range is a sophisticated and classic palette of navy, khaki, black, white, denim and grey complimented with pops of colour on our shirts, apron straps, ties and scarves. This diversity in our colour range ensures you can achieve the perfect branded palette.

Whether your retail uniform wardrobe needs a quick update or a complete refresh contact our style advisors for a complimentary style service to ensure your staff are the best dressed.

Want to be styled by our crew?

Email: or call +613 9411 9800, 9:00am – 5:00pm, Monday – Friday.
Or just call in to our Melbourne retail showroom 9:30am – 4:30pm, Monday – Friday. No appointments necessary, we're easy going like that.

Shop our retail uniform range

Cargo Crew Retail UniformsJardan x Cargo Crew Otto Bib Apron - Bluestone
Cargo Crew Retail UniformsWomen's Bailey Short Sleeve Denim Shirt
Cargo Crew Retail UniformsHarvest Mini Bib Apron - Black Denim